What makes good packaging design

Depending on your target audience, you can incorporate different packaging effects to stand out from the crowd. For example, cosmetics packaging can utilize bright colors to grab attention. Some brands can use decorative elements such as foils and embossing to create visual appeal. All these effects can be combined in a multitude of ways to come up with a highly attractive packaging design for your brand. Similar to visual attractiveness, packaging must offer something unique to truly appeal to customers, although uniqueness can manifest itself in several different ways.

Packaging designs need to capture attention from the shelf, but once they draw customers in, your product needs to hold their interest. In addition to presenting customers with a packaging design that is visually attractive, it needs to stand out from the rest.

Unique structures work to capture attention, especially when competitors utilize standard square boxes. Glance at each and ask yourself two very simple questions:. You will be amazed how hard it is to find answers to some of these essential questions in less than 4 seconds, which is the maximum time average consumer will dedicate to any particular product on the shelf.

You might even find cleaning products in packaging more appropriate for kids juices. This is a BAD example! This packaging design might confuse consumers and fail to deliver on clarity.

This product might taste good, but the packaging is clearly misleading. More packaging v. This is where honesty comes in. As a designer, your task is to represent the product in the best way possible but keep in mind that consumers — you included — deserve to be treated right. Originality, character and memorability are at the heart of great brands and of course, great packaging designs. The only way to set your brand apart is to be different, to be authentic.

This packaging design from Colin Porter Bell is a great example of authentic and memorable packaging design. For example, if everybody is going for product photography, use illustration or type-based design. If everybody is using a horizontal layout, reach for vertical. If most designs are rather contemporary, try introducing something retro with focus on quality appeal. Be bold, be different and look into other product categories for unexpected sources of inspiration — spirit label designs can be a great way to brainstorm ideas for that new chocolate packaging project.

Because of the viewing distance from shelves and the fact that products are arranged in rows and columns, all we see are veritable patterns made of various products. This is what you actually see in a supermarket. Which product caught your attention first? Shelf impact is something you need to test and explore in your designs. You can do this by imitating the placement of your design on an actual shelf and surround it by other products for best results, use several rows and columns of each product.

The more distinctive it looks, the better it sells. A product packaging design concept should allow for an easy introduction of a new line extension product variation or a sub-brand. You and your client opt for a certain design featuring apples which looks really great. TechTalks Discussion The product packed in aluminum foil went rancid Cookies that have sesame and wheat germ are packed in aluminum foil and went rancid in just months.

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